What better time to discuss color than spring? People have know for hundreds of years that color can create a mood, attract attention, and/or evoke an emotion. Color is one key to an effective web design and should be chosen carefully as it affects the mood of viewers. When a visitor makes a choice to visit a website, the designer has to keep their attention. Designers have about 8 to 10 seconds to appeal to the surfer. W.L. Wilder in The Importance of Color in Web Design suggests to use colors that support or add to the information being displayed and to remain consistent throughout the website with color choices.
Check out the monocromatic song performed by elementary students at a fine arts school.
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